April 30, 2013 at 7:59 AM

Building a Successful Restaurant Brand

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Listen to our featured "Ask Those Branding Guys" radio show podcast: Talking with 5 Star Burgers owner Bob Gontram

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing what it takes to launch a successful restaurant brand.

On our radio show "Ask Those Branding Guys", we interviewed Bob Gontram, owner of 5 Star Burgers, a gourmet burger restaurant chain with establishments in New Mexico, Colorado and Missouri. In just a few years, 5 Star Burgers has developed a loyal following for its burgers and received the distinction of being the best green chile cheeseburger in New Mexico by USA Today.

Gontram discusses the strategy he uses to build his brand. He explains that a successful restaurant is a lot more than its food and must provide a great experience and customer service. He talks about location, location and location and how television advertising really works for driving traffic.

Co-host Dave Hayduk and I also discuss on air an interesting question: Is branding and customer loyalty dying due to consumers finding and buying the cheapest products instantly on the Internet? It's a great show. Please take a moment to listen.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. You can listen to "Ask Those Branding Guys" every Monday at noon MDT as it streams live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™. All rights reserved.

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