January 28, 2014 at 12:44 PM

Building a Brand Using Google

Knowledge

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Listen to our featured Those Branding Guys radio show podcast: Ryan Smith Google Partner Ambassador

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  On our radio show Those Branding Guys, we discussed how to brand your business using Google.

We spoke with Ryan Smith, Online Marketing Managerat the Ad House Agency here in New Mexico, about how to harness the power of Google to build a brand.  The Agency is a certified Google Partner and Ryan is one of only five Google Partner Ambassadors in the world.  In this role he is a resource available to other Partner agencies to ensure they have what they need to perform better for their clients.

Ryan shared that the key element of using Google includes its power as more than just a search engine, it is a tool to get your marketing message to your target audience.  Google also owns YouTube, online video site as well as Google+ social media venture.  Google+ integrates social media with search marketing to help companies develop their online presence. An additional Google+ tool is called Hangout, which is video conferencing feature.

Having a Google+ review is an important component of enhancing search engine optimization (SEO).  A best practice when placing ads on a search advertising is to know where your customer is in the buying research / process and ensure you are placing the appropriate content in front of them.

Google encourages a good customer experience from their advertisers.  If a positive customer experience is not provided it will result in a lower Google+ score and increased advertising cost.  Conversely, you can drive the cost of advertising down by enhancing the search experience.

Use the knowledge from today’s show to evaluate whether or not it’s time to enhance your Google advertising program.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

© 2014 Once a Day Marketing™.  All rights reserved.

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