May 1, 2013 at 8:39 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Once a Day Marketing™ featured video blog: Build Brand Confidence with Guarantees
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesdayand we are talking about guarantees and how they can enhance your brand and customer confidence.
A guaranteeis a formal promise that a certain condition will be fulfilled. A guarantee increases the confidence of your buyers by minimizing purchase risk. If a customer is undecided regarding a purchase,the guarantee expressing your confidence in your product may positively impact the consumer decision. Guarantees also enhance the brand, when you believe in your company and product, so will your customers.
If you truly believe in your company, product or service, why not offer a guarantee? Ensure the guarantee makes sense and instills confidence in buyers that you back your product.
Once a Day Marketing™positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email firstname.lastname@example.org
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