February 18, 2014 at 10:10 AM

Branding With the Firefly Principles


By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Listen to our featured Those Branding Guys radio show podcast: Rubina Cohen and the 4Cs of the New Economy

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Those Branding Guys, we discussed branding in the amazing times we live in.

Joining us in the studio was Rubina Cohen, CEO of Firefly Strategies, whose manifesto is to generate income and impact in the new economy. Cohen’s background is in marketing and she used these skills to start her own business. The consultancy works with organizations and entrepreneurs as well as non-profits.

Cohen describes the times we live in as the Entrepreneur Era. She defines the new economy as the emergence of the entrepreneurial spirit and the desire to do good and earn a living at the same time. It also means a new relationship between large and small companies. Small companies have a big role to play in the new economy. The shift is due in part to numerous people leaving the 9-5 grind, following their passion and starting businesses. Glover commented that many people focus on their own passion once they retire.

To enable businesses to embrace the era, Rubina shared the Firefly principals. The 4 Cs of generating income and impact in the new economy are: Focus on Connection, Collaboration, Creativity and Consistency. Building a connection and letting customers know why they should do business with you is a key element. Collaboration is a shift in mindset to find synergy with your competition rather than seeking to push them out. Creativity should be brought into the development of solutions and keeping things fresh for the customer, in your environment as well as advertising.

Execute these principals and tie them together with Consistency. Don’t try various directions and then abandon them. Be disciplined with the message you share with your target customers. Listen to the radio show and determine how you can make the 4Cs work for your business.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

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