March 25, 2014 at 11:31 AM

Branding the Rock Band Heart

Strategy

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Listen to our featured Those Branding Guys radio show podcast: Ben Smith Drummer with Heart

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the branding of rock and roll hall of fame band Heart.

Joining us on air was Ben Smith, drummer with the legendary band Heart for the past 16 years and also founder of the Ben Smith Drum Experience, a corporate team building event.

Ben shared how much he enjoys performing with Ann and Nancy Wilson, founders of Heart and the pride he felt for the band's recent introduction into the Rock and Roll Hall of Fame. He also highlighted Heart's appearance at the Kennedy Center Honors where Ann Wilson sang "Stairway to Heaven" in front of honorees Led Zeppelin. The YouTube video of that moment has accumulated almost 11 million views.

Ben noted that Ann and Nancy Wilson pay close attention to managing the Heart brand. The sisters have a great grasp of marketing and business process. The Heart brand reflects their passion for performing and playing together as a group. They also work diligently on improving the Heart product, including producing new songs and enhancing their concert-goers experience.

Smith is also developing his own personal brand, Ben Smith Drummer. His website and social media channels emphasize the Ben Smith Drummer moniker. To enhance his brand, Ben has developed a specialized product called the Ben Smith Drum Experience that provides team building for corporation and organizations. With the brandline "Fun That's Team Building," his unique team building experience unites large groups through rhythm, rock & roll and a whole lot of fun.

Ben added that the biggest challenges for artists is staying focused. He recommends that creative individuals focus on finishing an important project before starting the next one. Sound advice from a guy with heart.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM. 

© 2014 Once a Day Marketing™.  All rights reserved.

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