April 2, 2013 at 8:27 AM

Branding Opportunities on the Radio

Strategic Tuesday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are going to discuss using radio as a way to promote and enhance your brand.

Yesterday I launched my new radio show "Ask Those Branding Guys" on KVSF 101.5 FM in Santa Fe, New Mexico. Working in partnership with Hutton Broadcasting, I am providing programming for its radio network while further positioning myself as a branding expert. The show streams live on the Internet at SantaFe.com allowing me to share my brand around the world.

Radio is a smart medium to promote your brand due to the fact that many people are still tuning into this marketing channel. There are three ways to approach radio: as an advertiser, guest on a show, or host of your own program.

For Strategic Tuesday, consider possible radio avenues. Will a radio advertising campaign create top of mind and call to action with your target customers? Can you appear as a guest expert on a show to elevate the stature of your brand? Can you host your own radio show? Today there are lots of opportunities to produce and promote your own Internet-based radio show. 

Watch our Once a Day Marketing™ video to learn more: Marketing Ecosystem: Audio/Video

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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