April 2, 2013 at 8:27 AM

Branding Opportunities on the Radio

Strategic Tuesday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are going to discuss using radio as a way to promote and enhance your brand.

Yesterday I launched my new radio show "Ask Those Branding Guys" on KVSF 101.5 FM in Santa Fe, New Mexico. Working in partnership with Hutton Broadcasting, I am providing programming for its radio network while further positioning myself as a branding expert. The show streams live on the Internet at SantaFe.com allowing me to share my brand around the world.

Radio is a smart medium to promote your brand due to the fact that many people are still tuning into this marketing channel. There are three ways to approach radio: as an advertiser, guest on a show, or host of your own program.

For Strategic Tuesday, consider possible radio avenues. Will a radio advertising campaign create top of mind and call to action with your target customers? Can you appear as a guest expert on a show to elevate the stature of your brand? Can you host your own radio show? Today there are lots of opportunities to produce and promote your own Internet-based radio show. 

Watch our Once a Day Marketing™ video to learn more: Marketing Ecosystem: Audio/Video

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™. All rights reserved.

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