September 17, 2013 at 9:16 AM

Branding From the Heart

Strategic Tuesday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. Today is Strategic Tuesday and we are talking with the founder of a new company branding from the heart.

On our radio show Ask Those Branding Guys, we spoke with Val Alarcon, who has recently launched a new business, Vitality With Val. Her background includes marketing and market research but her passion is around inspiring others to lead a healthier lifestyle.

Alarcon’s business is a result of her own illness and journey of learning, healing and recovery. She has obtained a formal education and certification as a health coach. She differentiates her business from others by her mission to empower and inspire others to reclaim their lives through health and wellness.

To share her message and build the brand, Val conducts vitality workshops, hikes, and works with farmers and restaurants to show her clients how to create meals with the freshest ingredients. Glover mentioned that keys to success include reaching like-minded people and developing strategic partnerships with where her services are a good fit.

Ask Those Branding Guys also spoke with Carolyn Parrs, founder of Mind Over Markets. For the past 12 years, she has focused on Green Marketing and assisting companies she believes in to succeed. Carolyn noted that Green Marketing places more emphasis on such things as sustainability of packaging and the supply line. Green businesses are also responding to customer demand for increased transparency.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on KVSF 101.5 FM.

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