August 20, 2013 at 12:25 PM

Branding an East Coast Winery

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Listen to our featured Ask Those Branding Guys radio show podcast: Branding Chateau Morrisette Winery

Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™.  Today is Strategic Tuesday and we are talking about branding an East Coast Winery.

On our radio showAsk Those Branding Guys,we spoke withKeith Toler, directorof marketing for Château Morrisette Winery in Virginia.  The winery was established in 1978 and has 100 acres of grapes under cultivation which go into the production of 1 million bottles of wines per year across 23 different varieties.  Château Morrisette distributes across the US and is currently focused on developing international business in addition to that already in place with China.

Toler shared that marketing challenges include providing tools to the sales force to assist in securing self-space and drawing traffic to the winery.  Social media has been among the wineries successes in generating sales and increased interest.  Glover encouraged Toler to continue marketing around the story of the dog which is displayed on most wine labels; it is a unique and authentic story that will resonate with customers.

Jennifer Marshall, director of The Marshall Plan, a strategic marketing and public relations consultancy joined the show to discuss the importance of Public Relations or PR.  Marshall pointed out that in today’s social media environment PR is more important than ever due to the ability to communicate instantly with your audience.

When you forward your story to a media outlet ensure that you clearly and succinctly state all essential information in the first paragraph and keep your release to one page.  Ensure it is sent to the correct contact and follow up if necessary.  Marshall and Glover remind the audience that information about your company provided by a third party lends increased credibility to your brand.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on KVSF 101.5 FM.

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