August 19, 2013 at 1:29 PM

Branding a Unique Event

Smart Monday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: Branding the Santa Fe Indian Market

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are highlighting a world-class event here in Santa Fe, New Mexico branded with distinction.

Santa Fe is host to the famous Santa Fe Indian Market, the largest annual Native America Indian art market in the United States. Now in its 92nd year, the gathering covers 14 square blocks of downtown Santa Fe and features 1,025 Native America Artists from over 160 tribes.

What makes the Santa Fe Indian Market brand so distinctive? It features the top Native American artists from across the country, the quality of the art is unsurpassed; customers are able to meet and interact with each one of the artists; the setting is beautiful, historic Santa Fe, the 2nd oldest city in the USA and, it aligns with the many cultures of New Mexico, especially the Native American culture.

Indian Market draws people to New Mexico who would like to experience the state, Santa Fe, and the Native American culture as well.

The Santa Fe Indian Market brand is as real and authentic as a brand can get. It delivers on its promise to bring you the best Native America art in the United States. As you are looking to distinguish your brand, consider how to make it real and authentic. Then deliver on that brand promise.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on KVSF 101.5 FM.

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