October 22, 2013 at 8:25 AM

Branding a Specialized Service

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Listen to our featured Ask Those Branding Guys radio show podcast: Branding Relationship Based Parenting Business

Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™.  Today is Strategic Tuesday and we are talking about branding a specialized business.

On our radio show Ask Those Branding Guys, we spoke with Abby Bordner of Santa Fe based Relationship Based Parenting.  Abby is family educator and speaker and, with this new business, is on a mission to share what she has learned with other parents.

Relationship Based Parenting is built on the concept that kids thrive in positive relationships, primarily with parents and care-givers.  Bordner shares that all parents want the best for their kids, regardless of their economic status and her passion is around providing education to parents seeking to improve their parenting skills.

Bordner is creating brand awareness for Relationship Based Parenting through building lists of current and former clients as well as interviewing new participants through tele-summits.  Abby developed her tagline “Raising Compassionate Kids through Healthy Relationships” based on parent feedback obtained through surveys.

Glover observed that Abby may want to consider modifying the Relationship Based Parenting website to leverage the deep emotional bonds that could be created with clients due to the powerful nature of the subject matter.

Bordner’s biggest challenging is being in a market where so much information is available.  Glover indicated that this is why she should ensure that she differentiates and sets Relationship Based Parenting apart from the crowd.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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