December 10, 2013 at 9:02 AM

Branding a Retailer With Eclectic Merchandise

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Listen to our featured Ask Those Branding Guys radio show podcast: Branding a Retailer with Eclectic Merchandise

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Strategic Tuesday and we are discussing branding with a Santa Fe retailer.

On our radio show Ask Those Branding Guys,we spoke with Stephen Young, who, along with his wife Lisa, own Doodlets in Santa Fe.  Doodlets is a retail store with a collection in excess of 100,000 unique, fun and interesting items including whimsical gifts, toys, books, cards art and holiday merchandise. 

According to Young, this distinctive collection of items along with the stories behind them is the appeal that differentiates Doodlets from the competition.  Steve & Lisa support local artists and the community thereby creating an emotional bond with their customers.

Other keys to success that Young shared are their great downtown location, a staff that spreads happiness and leveraging unique ways to let potential customers know about the store.  These efforts include displays in local hotels, concierge referrals and a bubble machine outside the location that draws the curious in for a closer look.

Doodlets branding challenge has been the lack of a website.  A new site will be available in 2014.  Glover suggested that the site contain a retail component and that it be ready prior to commencing efforts to drive traffic through social media channels such as Pinterest, Facebook and Instagram.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.

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