July 30, 2013 at 9:22 AM

Branding a Personal Care Product Business

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

Advertisement

Listen to our featured Ask Those Branding Guys radio show podcast: Branding a Personal Care Product Business

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing the branding of a New Mexico personal care products company.

On our radio show Ask Those Branding Guys, we spoke with Lew Seebinger, owner of Seebinger Hemp, who is rolling out a line of premium hemp body care products. Seebinger’s unique, proprietary formula containing hemp and other essential oils sets them apart from the completion. That Branding Guy advised Lew to share his company’s store and unique selling proposition consistently to firmly establish the brand.

Glover also noted that there are two distinct target customer audiences. One who is already familiar with the benefits of hemp products and another that will require education. Two different approaches will be needed. Seebinger is focusing on the benefits of his products to add to brand recognition and also building a distribution network for his products.

Jan Zimmerman, author of Web Marketing for Dummies, joined the conversation with Ask Those Branding Guys and reminded the audience that web marketing is an extension of traditional marketing and is no longer an option. A web presence is imperative to brand identity. Jan feels that branding may be more important than SEO because of top of mind recognition and the fact that search engine algorithms are more complex than ever.

Jan shared advice that, when it comes to social media marketing, you can’t do it all. Know your audience whether it’s business to business or directly to the consumer. Then identify the social media channel(s) you plan to use. In the case of Seebinger Hemp, Jan suggested sites that sell personal care products or even beauty blogs to reach target customers.

Zimmerman and Glover remind listeners that there is a down side to social media marketing. Be cautious, negative publicity will detract from you brand.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™. All rights reserved.

Advertisement