July 2, 2013 at 11:53 AM

Branding a New Chocolate Company

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Listen to our featured Ask Those Branding Guys radio show podcast: Branding Choco Canyon Artisan Chocolate

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing an entrepreneur's efforts to brand a new chocolate company.

On our radio show Ask Those Branding Guys, we spoke with Steve Whitman, chocolatier/owner of Choco Canyon Artisan Chocolate, an independently owned artisan chocolate company. Whitman, a former economic development professional, followed his heart and love of making chocolate to launch his new company.

Whitman discusses the strategy he is using to build his brand and target potential new customers. He shares his latest branding successes and challenges, including his effort to establish more places for customers to purchase his product. Glover and Hayduk shared branding tips for Whitman to follow as he continues to roll out his brand.

Ask Those Branding Guys also looked at positioning brands to be #1 in the minds of target customers. Glover and Hayduk shared why mindshare is critical and how it leads to market share.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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