July 23, 2013 at 7:22 AM

Branding a Custom Furniture Business

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Listen to our featured Ask Those Branding Guys radio show podcast: Branding Custom Furniture Maker

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing the branding of a local custom furniture business.

On our radio show Ask Those Branding Guys, we spoke with James Guld, partner of the design team Pearl + Guld, creators of modern furniture and housewares. Guld discussed what makes his furniture unique and his efforts to brand the company through networking. He also shared the challenges of marketing a small company with a limited budget. Glover and Hayduk discussed cost-effective ways to increase reach and frequency and capture additional brand awareness for Pearl + Guld.

Ask Those Branding Guys also chatted with Phil Archuleta, owner of P&M Signs, a leading manufacturer of way finding signage. Archuleta discussed the importance of informative and attractive signage to provide a good customer experience, thereby enhancing the brand.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™. All rights reserved.

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