July 23, 2013 at 7:22 AM

Branding a Custom Furniture Business

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Listen to our featured Ask Those Branding Guys radio show podcast: Branding Custom Furniture Maker

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing the branding of a local custom furniture business.

On our radio show Ask Those Branding Guys, we spoke with James Guld, partner of the design team Pearl + Guld, creators of modern furniture and housewares. Guld discussed what makes his furniture unique and his efforts to brand the company through networking. He also shared the challenges of marketing a small company with a limited budget. Glover and Hayduk discussed cost-effective ways to increase reach and frequency and capture additional brand awareness for Pearl + Guld.

Ask Those Branding Guys also chatted with Phil Archuleta, owner of P&M Signs, a leading manufacturer of way finding signage. Archuleta discussed the importance of informative and attractive signage to provide a good customer experience, thereby enhancing the brand.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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