June 4, 2013 at 7:42 AM

Branding a Cloud-Based Application

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Listen to our featured Ask Those Branding Guys radio show podcast: Branding MyIdeaTree Application

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing what it takes to brand and market a cloud-based application.

On our radio show Ask Those Branding Guys, we spoke with Ron Newman, owner of MyIdeaTree, developer of a visual project management and collaboration application based in the cloud. Newman has created a great tool that enables collaborators to share ideas virtually and harness all the content on the Internet as well.

Newman discusses the strategy he is using to build his brand and target potential users. He shares his latest branding successes and challenges including new pricing strategies and product innovation. Hayduk and Glover share branding tips for Ron to follow as he rolls out his brand.

Also appearing on the show is Stefan Dill, owner of Dill Communications, a consultancy that emphasizes crisis management support for its clients.  Dill discusses Cheerios' latest television campaign that features a mixed-race family which is causing a stir among some customers.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or emailglover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.