January 6, 2014 at 11:43 AM

Brand Strong in 2014


By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello. I'm Jim Glover, that branding guy, for Once a Day Marketing. With a new year comes new opportunities to brand strong in 2014.

The essence of branding is to make sure your potential customers think of your brand first when they are making a purchase of a product or service in your category. The more mindshare you build over time the more market share you will capture.

Once a Day Marketing blogs are designed to inspire you to market every day. To support your effort to make your brand #1 in the minds of your target customers, our blogs provide branding knowledge, strategy and tactics for you to implement.

To get the most out of Once a Day Marketing, follow our new 2014 posts each week. Also visit our website to review hundreds of previous blogs based on the 7Ps of Marketing.

Be sure to join our Once a Day Marketing LinkedIn Group and follow us on Twitter @onceadaymkting. We'll be using #BrandStrong2014 to make it easy for you to follow and contribute to our posts.

And don't miss our weekly radio show "Those Branding Guys" every Monday at 11am (MST) on KVSF 101.5 FM where we provide branding tips to make your cash register ring. The show streams live on santafe.com and you can find our podcast too. I'm Jim Glover, that branding guy, for Once a Day Marketing. Brand strong in 2014.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

© 2014 Once a Day Marketing™. All rights reserved.