February 1, 2013 at 10:41 AM

Blogging is Still a Powerful Branding Tool

Digital Friday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and I'm going to answer this simple question: Is blogging good for your brand?

The answer, at least for me, is a resounding "yes."

During this past 12 months I have posted approximately 270 Once a Day Marketing™ blogs and most of them were videos. Daily blogging has created a national presence for my brand, launched speaking opportunities, generated lead flow and project opportunities and developed a substantial network of global business peers.

Blogging isn't for everyone. Launching a blog is easy; maintaining a sustainable campaign is not. I have identified the 7Cs of Successful Inbound Marketing© which include commitment, customers/clients, campaign, content, consistency, capture, and cultivate. If you neglect any one of my 7Cs your social media/inbound marketing campaign will not be successful.

For me, the benefits of blogging far outweigh the related costs and I encourage you to investigate blogging more in the future.

Watch our Once a Day Marketing™ video about blogging: A Blogger on Blogging

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™. All rights reserved.

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