November 22, 2013 at 11:10 AM

Blogging Enhances Traffic and Lead Generation

Digital Friday/Process

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Once a Day Marketing™ featured video blog: Impact of Long-Term Blogging

Hello. I'm Jim Glover that branding guy for Once a Day Marketing™. Today is Digital Friday and we are looking at a study by HubSpot on the impact of long term blogging.

HubSpot completed a study involving 7,000 of their customers who answered questions about inbound marketing. They found some very eye-opening statistics that may cause you to re-evaluate blogging for your company.

Here are 5 interesting findings related to blogging:

  • 15 blogs or more per month generate five times more inbound traffic than not blogging at all
  • Increasing blogging from 3-5x a month to 6-8x a month results in nearly double the lead flow
  • B2B blogs of 1-2 times a month generate 70% more leads than those who don’t blog
  • B2C companies increasing their available blogs from 100 to 200 saw a 59% increase in traffic
  • Companies with blog count over 200 have 5x more leads than those with 10 blogs or fewer

You may not experience the same lift that the companies in the HubSpot study enjoyed. However, the point is blogging does work. When you have a small number of blog you generate less attention than when you have a large number of blogs. I highly recommend that you consider blogging. If you aren’t blogging and your competition is, they are the ones seeing the increase in traffic flow.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

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