March 31, 2014 at 10:03 AM

Best Social Metrics to Monitor


By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the best metrics to monitor to determine the success of your social media campaign.

The recent Business Insider study "Debunking the Myth of Social ROI" shows that dollar-value ROI metrics such as revenue per customer, sales levels, and profits per customer, are losing favor with social marketers.

Brands deploying outbound marketing are discovering that social media isn't usually a direct means to sales. Therefore, monitoring financial returns is not proving to be a good way to determine the success of the social media efforts.

According to the study, new metrics are emerging to track audience building, brand awareness and customer relations. It's becoming clear that social media is a strong tool to help build a brand.

The outbound marketing efforts at Once a Day Marketing the past two years directly align with the Business Insider findings. Through social media we have created a strong Internet presence for our brand, developed great online business relationships and bolstered the strength and stature of our brand.

We now view social media as a permanent fixture of our overall branding strategy. As you implement your marketing plan be sure to include social media tactics and then monitor how it builds reach, engagement and sentiment for your brand over time.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on KVSF 101.5 FM.

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