April 23, 2013 at 8:16 AM

Becoming a Certified Benefit Corporation

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Listen to our featured "Ask Those Branding Guys" podcast: Becoming a Certified Benefit Corporation

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and I want to share with you the idea of becoming a certified benefit corporation.

On my radio show "Ask Those Branding Guys", interviewed Erik Trojian, policy director with B Lab, a non-profit that certifies companies who embrace a triple bottom line of not only achieving a profit but also benefiting society and the environment at the same time. This distinction is known as a "certified B Corp."

There is a growing trend among investors and consumers to seek out B Corps. At the moment, there are approximately 738 certified B Corps in the USA. If your company is socially and environmentally aware or moving in that direction, consider looking into what it takes to become a certified B Corp. If you want to differentiate your brand, this might be a great way to accomplish it. Google benefit corporation for more information.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. You can listen to "Ask Those Branding Guys" every Monday at noon MDT as it streams live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™. All rights reserved.

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