April 23, 2013 at 8:16 AM

Becoming a Certified Benefit Corporation

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Listen to our featured "Ask Those Branding Guys" podcast: Becoming a Certified Benefit Corporation

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and I want to share with you the idea of becoming a certified benefit corporation.

On my radio show "Ask Those Branding Guys", interviewed Erik Trojian, policy director with B Lab, a non-profit that certifies companies who embrace a triple bottom line of not only achieving a profit but also benefiting society and the environment at the same time. This distinction is known as a "certified B Corp."

There is a growing trend among investors and consumers to seek out B Corps. At the moment, there are approximately 738 certified B Corps in the USA. If your company is socially and environmentally aware or moving in that direction, consider looking into what it takes to become a certified B Corp. If you want to differentiate your brand, this might be a great way to accomplish it. Google benefit corporation for more information.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. You can listen to "Ask Those Branding Guys" every Monday at noon MDT as it streams live on SantaFe.com KVSF 101.5 FM.

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