November 15, 2013 at 10:21 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Once a Day Marketing™ featured video blog: Becoming a Social Business
Hello. I'm Jim Glover that branding guy with Once a Day Marketing™. Today is Digital Friday and we are continuing our conversation on the importance of being a social business.
Becoming a social business is more than just using social media channels like twitter and Facebook. It means you have made a serious commitment to social media and to engaging customers, vendors and partners and your employees through these tools. A social company is seeking to be an industry leader in social media as well.
The Dachis Group is a company that tracks social media businesses and publishes an index which rates the top social businesses. This week’s list includes Disney at #1, followed by Viacom and News Corp rounding out the top three. Google, Sony, Nike and the Microsoft are also in the top 10. When you consider the companies named, it’s not surprising that they are leading as social businesses.
For these big brands, it’s about more than just having the resources to engage social media; they understand the importance. They know being a social business builds brand awareness, customer loyalty and increases mind share and advocacy.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email email@example.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.
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