October 26, 2011 at 12:31 PM
"A new study is proving what loyal local radio listeners have already known for years: Listening to the radio makes you happier..."
Fox in a Forest
Todd Eric Lovato is a Santa Fe native, the managing editor of SantaFe.com and an overfed, long-haired leaping gnome.
A new study is proving what loyal local radio listeners have already known for years: Listening to the radio makes you happier. Consuming any form of entertainment has a significant impact on people's mood, however listening to the radio generates the most “happiness” and highest levels of “energy,” according to a new study by British research company Sparkler.
Feeling a little blue? Try turning on the radio. Better yet, turn on the radio and go online. The study compared TV, radio and the Internet among radio listeners in the U.K. and found that happiness and energy scores increased by between 100-300 percent on average, compared to when no media was being consumed. And when combined with the Internet, radio is part of the most potent mood-enhancing media mix.
The study also offers some helpful information to advertisers because the research suggests that ad messages are most effective when part of “mood-enhancing” enhancing media. “Radio represents a unique and powerful opportunity to reach consumers in a positive frame of mind, when they will be most receptive to advertising message,” reports the study.
Check out the full study here.