December 24, 2013 at 11:20 AM

Ask Those Branding Guys Year in Review 2013

Strategic Tuesday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.

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Listen to our featured Ask Those Branding Guys radio show podcast: Ask Those Branding Guys 2013 Highlights

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and Those Branding Guys―Jim Glover and Dave Hayduk―are reviewing the first year of the radio show.

On our radio show Ask Those Branding Guys, we reviewed strategies and advice from the 50 great guests we had on the show this year.

Those strategies include new location and great loyalty program for local Santa Fe Mountain Sports. Widmer Brothers Brewing advised to stay true to the story of your brand and maintain authenticity. Doodlet’s gift shop owner Steve Young noted how he shares stories behind the locally made artwork that is sold at the store.

Crisis Management was also a topic discussed on the show. In light of the recent payment datacompromise at Target stores this is a timely subject. Stephan Dill’s advice is to be prepared and have a plan to respond. Glover remarked that it is also imperative to take responsibility when unfortunate incidents happen to your business.

Hype Life Brand’s advice to reach Gen Y is to ensure that social media is integrated with your advertising campaign. Look for more social media topics on the show next year.Green businesses also hold appeal for a large audience. Options beyond just “being green” include becoming a B Corp and telling customers about your socially conscious approach.

Paulson Marketing summarized branding in the three key attributes―unique, compelling and believable. Every brand should ensure they combine these elements to build a successful brand.

Listen to the podcast to learn more branding and marketing tips from these exciting guests on Ask Those Branding Guys in 2013.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™. All rights reserved.

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