June 24, 2014 at 2:11 PM

Once a Day Marketing LLC

Artistic Component of Community Branding


By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Listen to our featured Those Branding Guys radio show podcast: Community Branding with EFG Creative

Hello, I’m Jim Glover, That Branding Guy, for Once a Day MarketingTM. On our radio show Ask Those Branding Guys, we discussed the artistic side of community branding.

Joining us on the show were Eric Garcia and Darren Higgs of EFG Creative, an advertising and design firm in Albuquerque. Their unique proposition is expertise in the area of creating signature works of large scale art to enhance the brand of communities. EFG Creative is currently working on a large public art project for the Village of Los Lunas that will become the gateway to the community.

EFG Creative believes design is an integral part of the brand because of how strong visual appeal can be in setting the tone for any product, service or community. One of the advertising channel they like to use is mobile marketing, leveraging wraps for vehicles.

A challenge EFG Creative encounters is difficulty in moving clients out of their comfort zone to try new and inventive approaches.

Branding tips EFG Creative offers:

• When launching a new venture, ensure you analyze the competitive landscape to ensure there is an audience for your product/service

• Be willing to take a risk when you want to launch something new

Enjoy the show.

James Glover, that branding guy, and Dave Hayduk, that other branding guy, put brands on the couch to make your cash register ring. From the biggest brands across the country to local brands in Santa Fe, we share branding and marketing tips that you can apply to your business every single day. Tune in every Monday at 11am (MDT) on KVSF 101.5 FM, the voice of Santa Fe, or listen to our live stream on SantaFe.com. If you missed a show, listen or download our podcasts here

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