January 21, 2013 at 10:19 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Hello, I’m Marianne Tenenbaum, contributing blogger to Once a Day Marketing™. Today is Smart Monday where we strive to enhance your branding and marketing knowledge.
A popular maxim in process improvement says you can’t improve what you don’t measure. This applies to marketing efforts as well. How are you determining the success of your marketing campaigns? Do you judge results by how you feel? Are you looking at sales improvement or something else?
If you aren’t measuring results with meaningful data you may not have sufficient insight into how campaigns and channels are performing compared to expectations. As you are developing your next advertising campaign, establish goals for a few simple statistics such as response rate, increase in traffic, number of items sold or gross sales that make sense for your business/product.
When the campaign launches, ensure there is a process in place to gather results. Begin reviewing the performance of the advertising at the close of the campaign and compare that data to the goals you established.
As you continue to measure, you will accumulate fact based information that will enable you to direct your marketing to leverage the strategies that are driving the best results.
Learn more about establishing your goals. Watch our Once a Day Marketing video: SMART Goals
Once a Day Marketing positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email email@example.com.
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