January 24, 2013 at 6:00 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are discussing the importance of providing a superior customer experience.
In our last blog we reviewed the impression physical evidence can make on your customers. Now I am going to extend that discussion to include the entire customer experience.If you have not done so lately, review the various channels through which customers seek information about your company or buy your product. Walk through the physical process/experience the customer has when interacting with your company. Determine if there is room for enhancement.
Polish your customer communication. Whether it is direct, indirect, social media or inbound marketing, ensure it is creating a desire for customer to do business with you.A consistent, repeatable customer experience (process) is a key element to the success of marketing and branding efforts.
Watch our Once a Day Marketing video to learn more about evaluating your external marketing process: Creating a Customer Focused ProcessOnce a Day Marketingpositionsbrands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email firstname.lastname@example.org
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