January 13, 2013 at 6:41 PM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday where we strive to enhance your branding and marketing knowledge.
When customers decide to make a purchase, they tend to buy the product that commands the top place in their minds at that time. Its more than mindshare. It's the fact that the product benefit is clearly understood and commands the #1 recall position. Being #2 might sound impressive but it won't generate the sale.
As you move forward with your branding efforts it's imperative that you become #1 in the minds of your target customers in some dimension of the purchase. Work hard to establish this unique positioning and don't try to be all things to all people.
To learn more about brand positioning, click on the link to watch this Once a Day Marketing video: Being #1 in Your Customer's Mind
Once a Day Marketing assists businesses to become #1 in the minds of their customers. Visit our website at www.onceadaymarketing.com.You may also contact James Glover at (505) 501-1330 or email email@example.com
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