May 3, 2013 at 7:37 AM

Are Mobile Ads Part of Your Marketing Strategy?

Digital Friday/Promotion

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: Marketing with Mobile Devices

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday, and we are looking at using mobile ads for your business.

A recent WSJ article on the rise of Facebook's mobile boom is a strong reminder that advertisers are embracing mobile advertising. Facebook's mobile ad sales jumped 22% from the prior quarter and now accounts for 30% of all its advertising revenue. In addition, the number of monthly users who now access Facebook on mobile devices jumped 54% to 751 million.

The takeaway here is that smart phones sales are on the rise and consumers are using these phones to immediately access information on the go from wherever they happen to be. As an advertiser you have to "fish where the fish are" and in this case the consumers are out and about using their smart phones.

If you haven't been thinking about mobile ads, I recommend you take a look.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or email

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