April 8, 2013 at 10:32 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are looking at brand recognition and recall.
Brand recognition means potential customers have some understanding of your brand even if they don't know where that awareness came from.
Recall is when customers can actually name your brand when thinking of a product category. Recall is important because customers must have your brand on their mental radar when making a purchase decision.
If you are doing a good job of branding your brand will always come to mind, ensuring you have a great chance of making a sale. All your branding efforts are designed to create recognition, recall and top of mind.
Watch our Once a Day Marketing™ video to learn more: Brand Recognition and Recall
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email firstname.lastname@example.org
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