October 10, 2013 at 10:31 AM

Apples Dethrones Coca-Cola as Most Valuable Brand

Recon Thursday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we looking at Apple's rapid rise to become the most valuable brand in the world.

According to the Interbrand Best Global Brands survey, Apple is now the world's most valuable brand. Coca-Cola, which maintained the No. 1 ranking for 13 consecutive years, fell to No. 3. Google, which was 4th in 2012, is now No. 2. Rounding out the top spots are Microsoft and IBM at 4 and 5.

It's important to understand that every brand has value. The more readily a brand is recognized in the market by customers and potential customers, the higher its strength and status. When a brand is also known for providing a unique and compelling product or service that the market craves, valuation soars. Based on this ranking, Apple, Google, Coke, Microsoft and IBM are really delivering on their brand promises.

How valuable is your brand? By utilizing the 7Ps of Marketing and making a commitment to enhance your brand every single day, the value of your brand will certainly rise. And so will your profits.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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