March 26, 2013 at 7:25 AM

Aligning With Brand Lovers


By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Hello there, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. Today is Strategic Tuesday and we are going to discuss aligning your brand with lovers of other brands out in the marketplace.

If you have you been following the stories about Veronica Mars, the former television program that now has a cult following; you already know the show’s creator is using to raise funding for the release of a new motion picture.

It’s creating all sorts of buzz. Through Kickstarter, the project has now raised $3.8 million to fund their motion picture. However, Daily Variety, a Hollywood trade journal, is saying that major marketers have missed the boat.

Daily Variety pointed out the fact that, in spite of the huge brand following that Veronica Mars has, no major marketer or brand stepped forward and took advantage of the opportunity to sponsor or underwrite this motion picture. It would have been a fantastic way to generate instant goodwill with the Veronica Mars fan base.

Strategically, you may be able to identify possibilities to align your brand with other brand lovers in the marketplace. This could be through sponsorship of an event, organization or other activity and aligning your promotions, advertising and marketing with it to reach their base of brand lovers.

There have got to be possibilities out there for your business. Through sponsorship/association you will create goodwill for your brand with the brand lovers of another brand, event or organization. Consider something that is a good fit and will result in elevation of your brand stature with brand lovers in a different audience.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or email

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