July 1, 2013 at 1:20 PM

A Brand is Simply Everything

Smart Monday/Positioning

By James Glover

Once a Day Marketing

James Glover, That Branding Guy, provides the inspiration and ideas for you to build more mindshare and capture marketshare with your customers in his Once a Day Marketing blog. Tune in often to his short, entertaining and practical marketing and branding tips and watch your organization become more successful and profitable.


Once a Day Marketing™ featured video blog: A Brand is More Than a Product

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Smart Monday and we will look at the elements that comprise a brand.

Many people think a brand is a product.  They consider the qualities or attributes of the product and its uses and conclude this is the brand.  On the other side of the continuum some believe a brand is a symbol like a logo or a slogan.

A brand is a whole lot more.  It’s the personality of the company, the emotion it invokes in customers, the implied benefits of the product as well as the brand - customer relationship.  In reality, a brand is simply everything related to a company and its product or service.

Keep all of these aspects in mind and you will continue to enhance the stature and strength of your brand.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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