April 27, 2012 at 6:00 AM
By James Glover
Once a Day Marketing
James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Digital Friday and I’m going to pull out my crystal ball and give you a few predictions as to where I think the world of social media marketing is headed.
It’s taken a few years but one can’t argue that social media is here to stay. It is being driven by the ever increasing capability of technology used to access social media content. Consumers crave all types of content and companies are finding success creating that content and sharing it with customers in interesting/innovative ways. Technology, demand and supply have come together, creating benefits for business and customers.
Here are my five social media predictions. Don’t hold me to them, however, I’m fairly confident that they are going to happen sometime in the near term.
Number one is the proliferation of social media channels and apps. We see that every day. More and more are coming online.
Number two, with this proliferation there’s going to be a lot more content. If you think what we have available today is a lot just wait until tomorrow. It’s interesting to note that in 2011 there were one trillion views on YouTube. Customers out there are seeking content.
Number three is choosing the right channel to distribute your content. You can’t be in all places at all times. You will have to determine how you position your digital content and which social channel you use.
All this content is going to create more clutter. We’ll be bombarded daily, hourly, practically every minute with more and more social media content. In the future there is going to be ways to filter this content so it actually reaches the desired customer. That’s number four.
And the last prediction, Number 5, is that there is going to be real-time response to customers by businesses. Now that we have the ability to interact with customers in a social media capacity they’re going to want information and we have the ability and the obligation to get back to them ASAP or even faster than that…immediately.
Leveraging social media for your business is no longer a question of if but when. You absolutely have to be embracing social media to be successful in the market place today. If you are not, start now. If you are already using social media channels the next step is to determine how to be very targeted in the delivery of your social media content. You must have engaging content, consistent delivery and a way to cut through the clutter. If you can do that you will find a market out there following your content.
That concludes Digital Friday. Try to stop by next week. To discuss an online or face-to-face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or firstname.lastname@example.org. I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.