Blogs by James Glover

James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.

Topic: Once a Day Marketing

 

 

 

 

 

 

 

100 Videos to Enhance Your Branding Knowledge and Strategy

 

150 Videos About Branding Tactics, Reconnaissance, and Digital Trends

James Glover is the founding partner of The Idea Group of Santa Fe, LLC, one of the top strategic marketing and media companies in New Mexico. With practice areas in strategic planning and tactical implementation, economic development, tourism, and community branding, Glover works with small and large businesses, municipalities, and non-profits. Glover has resided in New Mexico for 20 years and originally hails from California. He’s worked in Silicon Valley and Los Angeles, and holds a BS in international business from the University of Oregon and an MBA from the University of California, Irvine.

Click below to watch Once a Day Marketing video tips.

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May 15, 2013 at 7:30 AM

Making PR Your Marketing Friend

Action Wednesday/Promotion

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May 14, 2013 at 11:56 AM

Rebranding the Santa Fe Capital Grill

StrategicTuesday/Positioning

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May 13, 2013 at 12:05 PM

You Can Brand Anything

Smart Monday/Positioning

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May 10, 2013 at 6:56 AM

Webinars and Online Communication Tools

DigitalFriday/Process

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May 9, 2013 at 7:02 AM

Strategic Brand Analysis: Customers

Recon Thursday/Process

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May 8, 2013 at 9:44 AM

Using Print to Branding

Action Wednesday/Promotion

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May 7, 2013 at 9:37 AM

Branding a Regional Beer

Strategic Tuesday/Positioning

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May 6, 2013 at 9:30 AM

Understanding the Unique Selling Proposition (USP)

Smart Monday/Positioning

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May 3, 2013 at 7:37 AM

Are Mobile Ads Part of Your Marketing Strategy?

Digital Friday/Promotion

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May 2, 2013 at 9:37 AM

Tracking Your Competition’s Pricing

Recon Thursday/Price

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May 1, 2013 at 8:39 AM

Build Brand Confidence with Guarantees

Action Wednesday/Promotion

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April 30, 2013 at 7:59 AM

Building a Successful Restaurant Brand

Strategic Tuesday/Positioning

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April 29, 2013 at 7:51 AM

Santa Fe Sky 365: April 28, 2013

Santa Fe morning up early on a Sunday, working on my truck.

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April 29, 2013 at 7:46 AM

Emotional Branding Captures Commitment

Smart Monday/Positioning

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April 26, 2013 at 7:25 AM

Generating Sales with Your Online Videos

Digital Friday/Physical Evidence

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April 25, 2013 at 8:18 AM

Know Your Customer Mix

Recon Thursday/Process

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April 23, 2013 at 8:16 AM

Becoming a Certified Benefit Corporation

Strategic Tuesday/Positioning

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April 22, 2013 at 10:03 AM

Mindshare is Your Marketing Goal

Smart Monday/Positioning

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April 19, 2013 at 7:38 AM

Drive Digital Interaction with Customers

Digital Friday/Promotion

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