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  • Blogs by James Glover

    James Glover, That Branding Guy, provides the inspiration and ideas for you to market every day in his Once a Day Marketing video blog. Tune in daily to his short, entertaining and practical marketing and branding tips and watch your organization become more successful.

    Topic: Once a Day Marketing

    James Glover is the founding partner of The Idea Group of Santa Fe, LLC, one of the top strategic marketing and media companies in New Mexico. With practice areas in strategic planning and tactical implementation, economic development, tourism, and community branding, Glover works with small and large businesses, municipalities, and non-profits. Glover has resided in New Mexico for 20 years and originally hails from California. He’s worked in Silicon Valley and Los Angeles, and holds a BS in international business from the University of Oregon and an MBA from the University of Californian, Irvine.

    Click below to watch Once a Day Marketing video tips.

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    May 22, 2012 at 6:00 AM

    A Strategic Look at Logos

    Strategic Tuesday/Physical Evidence

    Read Blog

    May 21, 2012 at 6:00 AM

    Five Marketing Philosophies Defined

    Smart Monday/Process

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    May 18, 2012 at 6:00 AM

    Social Media: A Two-Way Street

    Digital Friday/Promotion

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    May 17, 2012 at 11:11 AM

    Signage: Always a Good Sign

    Recon Thursday/Physical Evidence

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    May 16, 2012 at 1:04 PM

    Cultivating Your Business Relationship Garden

    Action Wednesday/People

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    May 15, 2012 at 6:00 AM

    Landing the Perfect Client

    Strategic Tuesday/Process

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    May 14, 2012 at 6:00 AM

    Branding vs. Marketing: No Chicken and Egg

    Smart Monday/Process

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    May 11, 2012 at 6:00 AM

    Once a Day Marketing’s LinkedIn Group

    Digital Friday/People

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    May 10, 2012 at 1:22 PM

    Pricing Your Competition: How Do You Stack Up

    Recon Thursday/Price

    Read Blog

    May 9, 2012 at 6:00 AM

    Strategy: The Price is Right – Part 2

    Action Wednesday/Pricing

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    May 8, 2012 at 6:00 AM

    Strategy: The Price is Right – Part 1

    Strategic Tuesday/Pricing

    Read Blog

    May 7, 2012 at 6:00 AM

    Protecting Your Brand

    Smart Monday/Process

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    May 4, 2012 at 6:45 PM

    10 Eye-Opening Social Media Facts & Figures

    Digital Friday/Promotion

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    May 3, 2012 at 6:00 AM

    Super Tracking Your Competition

    Recon Thursday/Process

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    May 3, 2012 at 6:00 AM

    Pricing Your Competition: How Do You Stack Up?

    Recon Thursday/Price

    Read Blog

    May 2, 2012 at 6:00 AM

    Fulfilling Your Brand Promise

    Action Wednesday/Positioning

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    May 1, 2012 at 6:00 AM

    DurangoSpace: A Winning Idea

    Strategic Tuesday/Product

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    April 30, 2012 at 11:02 AM

    Durango, Colorado: A Winning Brand

    Smart Monday/Process

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    April 27, 2012 at 6:00 AM

    5 Social Media Predictions

    Digital Friday/Process

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    April 26, 2012 at 6:00 AM

    Ad Throwdown: Flo vs Gecko vs Mayhem

    Recon Thursday/Promotion

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