How 'All Things Real Estate' show host Rey Post brought the 1994 World Cup to the US
"All Things Real Estate" radio show host and Sotheby's associate broker Rey Post received some flattering media attention recently, and this time it wasn't about real estate.
On June 28, the "Santa Fe New Mexican" released an article describing Post's campaign to bring the 1994 FIFA World Cup to the U.S. As some soccer fans may recall, the campaign was considered a success when the U.S. won the bid to host the global tournament. Post headed another campaign that successfully brought the FIFA Women's World Cup to the U.S. in 1999. The 1994 World Cup, held in nine cities across the continental U.S., still holds the record for highest cumulative attendance of any World Cup, at more than 3.5 million people. It also brought in more than $350 million in revenue.
From the article:
“Today, I’m nothing more than a soccer fan,” Post said. “I had an exciting adventure for over
a decade doing those World Cup campaigns. Now, I’m sitting back, watching ESPN and the
broadcast of these games. I have to say, I am astounded and pleasantly surprised at how far
soccer in the United States has come since we launched that campaign to bring the World Cup here.”
Post's initiative made strides to remind the rest of the world that the U.S. is a nation made up of passionate soccer fans and deserving of the international tournament. 20 years later, the effects of Post's efforts are clear: The U.S. is a worthy player on the international soccer stage and country made up of a rapidly growing core of soccer fans.
Since hosting the World in 1994, the U.S. has emerged as a soccer super-power and soccer fandom has reached an all-time high. All thanks, at least in part, to KVSF's "All Things Real Estate" host, Rey Post.
Read the full story in the Santa Fe New Mexican.